Company dynamics

[Industry Observation] It is a general trend for woodworking machinery enterprises to embrace the Internet. At present, the woodworking machinery industry has excessive capacity and increasingly fierce market competition, but the sales performance of large brands is still increasing every year, which fully demonstrates that the industry has undergone tremendous changes. In a long period of time, woodworking machinery industry "wine fragrance is not afraid of deep lanes", as long as there are good machinery, sales can be achieved; and then, the industry transition to the "wine fragrance will also shout" stage, not only need good machinery, but also need good marketing; today, woodworking machinery industry has completely entered the era of "wine fragrance + shout + gold-lettered signboard", good machinery, good brand, good marketing. Sales is a necessary element for enterprises to base themselves on the market.

Woodworking Machinery-Edge Sealer

Enhancing Risk Resistance by Innovation

In the face of the competition of large enterprises, woodworking machinery factories must establish brand awareness, quality awareness and marketing awareness. China is a country with extremely diversified consumption. There are opportunities for any woodworking machinery enterprises, especially small enterprises. In difficult times, they should concentrate all their efforts on a certain point. Relative anti-risk ability is enough. Differentiation must be created. New, to be different, to maintain an innovative consciousness in the bone.

There is still much room for improvement in quality.

Industry insiders believe that China is not short of machinery, but good machinery. At present, the woodworking machinery industry has risen to a new height in volume, and the space for future improvement is very limited. However, there is still a long way to go in brand and mechanical quality improvement, whether it is mechanical innovation or color, color improvement, space design innovation, and after-sales service excellence. There is still a lot of room for improvement.

Viewing the Internet from a Scientific Perspective

In the Internet era, e-commerce is developing like a raging fire, but in the view of the industry, the Internet is only a tool for the woodworking machinery industry. As an enterprise, it must embrace the Internet, but we must look at the Internet scientifically, attach importance to the role of the Internet in customer drainage of woodworking machinery sales network, and still need to invest vigorously in traditional sales channels. Construction.

[Industry Observation] In 2018, China's economy is still facing a lot of confusion, and the woodworking machinery industry is bound to face no fewer challenges than in 2017. "Farewell to the extensive, shaping the value" is not only related to the healthy and sustainable development of enterprises, in order to gain a foothold in the market, we must see clearly the market situation and find the market positioning, only in this way can enterprises achieve substantial development.